There is a wide gap which exists between Indian business customer objectives and prevailing IT business ecosystem. In many cases, IT organisations fail to even converse in a language that the customers understand, let alone meeting the requirements. Genesis of Indian IT business ecosystem, being in the US driven outsourcing model, the priority and systems thus developed, do not take the Indian ground realities into consideration. Capitalising on the ignorance of customers, selling unsuitable, high-maintenance and difficult-to-operate IT systems and solutions by a few vendors, have added fuel to the fire.

Samooh works towards enabling paradigm shifts in domestic business with digital infrastructure as a key offering. Focus of Samooh is to develop an ecosystem of trust and mutual respect wherein customers and Samooh would be jointly chasing the same set of goals. SAHYAN is a future looking framework developed by Samooh that can become the digital backbone of forward looking organisations. Further, Samooh has developed a project model wherein the customer can focus on their
business domain without bothering about hardware, software and digital infrastructure needs.